In the headline image, you can see the Santa Fe Plaza a block away and the Cathedral Basilica of St. Francis of Assisi in the distance.
Be Surrounded by Native American Culture.
Welcome to Year 103 of the Santa Fe Indian Market, presented by SWAIA (Southwestern Association for Indian Arts). It’s sure to be a memorable gathering in 2025 under the turquoise-blue skies of New Mexico. Stroll through and enjoy the amazing art, jewelry, pottery and weaves, displayed at the historical Santa Fe Plaza and spilling out onto the side streets of “Holy Faith” City. Enjoy a ceremonial rain dance to learn more about the sacred culture! 🌵
Celebrate Native American culture on the Santa Fe Plaza.
The Land of Enchantment Invites YOU to the Experience.
The tradition of Turquoise dates back to ancient civilizations, first adorning Egypt’s Queen Cleopatra. It reemerged years later across the world as a symbol of authority among the Maya and Aztec civilizations. This cherished stone was then used by Native American tribes to craft jewelry, art and ceremonial attire. One of the most iconic designs from the Land of Enchantment that incorporate Turquoise is the Squash Blossom necklace ~ which echoes the harmony of the Three Sisters planting of corn, beans and squash. At the center of the Squash Blossom design rests the Naja symbol, a crescent of Spanish origin woven into Native tradition. Surrounding these designs with even more meaning, are Spirit Stones that celebrate the critters and the petroglyphs along the canyon walls that welcome visitors. With American West Jewelry, you are wearing designs of New Mexico, the Land of Enchantment! 🏜️
Turquoise: New Creations & Ancient Traditions.
Turquoise is the first recorded stone in history to be used as a Gemstone! In the American West, turquoise was traded as currency among the Pueblo Indians. In Native American lore, blue turquoise is referred to as the Sky Stone, representing the eternal heavens, the life-giving sun and renewing rains. Green turquoise is referred to as the Earth Stone for its earthy green color and copper matrix. According to Navajo legend, the sun was created from a piece of turquoise, and the moon from a piece of shell. 🐚
Sterling & Turquoise a perfect match in the Southwest!
Turquoise has been said to provide mental relaxation, confidence and balance. It originates from North, South & Central America, Asia, the Middle East and Africa. Mother Earth loved it so much that she put it almost everywhere for us! Turquoise is synonymous with the Southwest and we celebrate it with our Western style. It is so much more than a December birthstone. Turquoise looks great on everyone, so Gals ~ check out our collection here at AWJ! 💙
Another day with Turquoise Blue skies in Albuquerque, on your way to Santa Fe, New Mexico.
Squash Blossoms: Celebrate the Art of Ancestors.
Legend has it, the Squash Blossom Naja Necklace is the must-have Southwest treasure. The traditional statement necklace will take you to the historic Plaza in Santa Fe for Indian Market. It will get you noticed in Taos white visiting the Millicent Rogers Museum. The design of the necklace must include the most precious Squash flower. Also, the good-luck horseshoe shape Naja, the Navajo word for crescent. Good luck for you, Cowgirls, now select your treasure! 🧲
Genuine gemstones of Lapis, Kingman Turquoise, Sleeping Beauty Turquoise and Howlite (pictured), are only a few we create the masterpiece in. The necklace of Sterling Silver ombré polished beads will be your chic Western couture prize! Get ready to ride off into the sunset with your statement of true art from the ancestors of the Wild West! 🐴
Spirit Stones: Free Spirited. Deep Rooted.
Sterling surrounds a carved gemstone to bring out the natural beauty of Mother Nature’s fingerprint. Symbols inspired by Native American petroglyphs, represent the primal power within you. Our collection includes bears, birds (including the mythical thunderbird), dragonflies and a whole herd of horses! Also, the sacred turtle, believed to be the beginning of life on earth. The protective shield, the desert tortoise is featured prominently in Native American lore. 🐢
The designs in our whimsical collection are inspired by the animals, plants and celestial bodies native to New Mexico. Keeping us ever mindful of our connection to the Great Spirit. Whether walking across the desert in late Summer, surrounded by wildflowers and fleeing critters… Or taking in the splendor of a harvest moon… There is a closeness to the Creator that the Spirit Stone Collection captures. Capture your critter treasure! 🐾
Burque is short for Santa Fe sister city Albuquerque, where AWJ is designed!
If these Southwest beauties designed by Carolyn in Albuquerque, don’t get a… Whoa ~ what are you wearing, nothing will! ❤️
Carolyn and Bill are blessed to be in the Land of Enchantment, semi-retired and always embracing Southwestern culture.
Cowgirls & Cowboys, would you like to see American West Jewelry by Carolyn Pollack?
QVC: https://qvc.co/American-West-QVC
AWJ: https://americanwestjewelry.com
Happy Trails, Laura ~Your Personal Shopper Stylist