Southwestern

Jewelry

OUR AMERICAN WEST HERITAGE

New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets. 

All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.

We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.
Carolyn’s presentation of our legendary Southwest jewelry was as exciting as a night of fireworks! You had a front row seat to the Land of Enchantment. She knows how to tell you the story, style it and wear it so well. From the iconic Southwestern Concha belts transformed into Concha Necklaces. T...
AWJ by Carolyn is the Western trend we’ve been riding for Decades  Doesn’t it seem that everyone is now on board to corral the original designer jewelry: Southwest & Western chic all around. The beautiful Gems & Sterling are on your horizon to discover the Wild West! Our naturally col...
Carolyn brought new Designs to Celebrate 30 Years on QVC!  The colorful Southwest horizon was on display with Carolyn in her gorgeous floral dress and Patriotic jacket, more to come about that stunner! The new jewelry is a celebration of Carolyn’s milestone of 30 Years at QVC. She brought the Sou...
I can’t believe it’s been 30 years! Yes, 30 years ago I married my beautiful husband Bill, and we became partners in life and in business. Somehow, I let him talk me into representing our jewelry on QVC. I had no clue what I was doing! I had zero on-air experience. And because there were very few...
Motherhood: Our Most Precious Story. Jewelry shared between women creates a special, unwritten story. This Mother’s Day, we invite you to add to you and your mother’s or daughter’s own unique history. A surprise for all the special women in your life, that will carry with it a lifetime of meanin...
Gem Day with Carolyn is always a Jewelry Day to Celebrate the Southwest!   Carolyn in her gorgeous green Nashville bling, QVC host Pat & model Deanna were a great team to present our American West Jewelry that we love to see. Our dreams of living in the Southwest come alive when we wear the j...