OUR AMERICAN WEST HERITAGE
New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets.
All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.
We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.
Meaningful Gifts Speak a Thousand Words
The word “love” means something different to everyone. No matter how differently we describe it, we all have something in common. We have someone who we cherish and adore. That could be our family, our romantic partners or our close friends. Think of all...
Explorations Ahead in 2025
Entering a new year is always exciting! It’s a time to celebrate last year’s achievements and look forward to what lies ahead this year. It’s also a chance to explore new ideas and set resolutions. Some of us aspire to travel and adventure more. Others might hav...
American West Jewelry now has a Wishlist feature! Wishlists are perfect for when you are ready to shop, but not quite ready to buy. They are also a quick and easy way to drop the hint about the perfect gift for holidays and birthdays.
How is the Wishlist helpful?
This feature allows you to ...
Gifting is how we celebrate and express appreciation for our loved ones. Since the beginning of time, it’s been a way to let someone know, “I saw this and thought of you”. Whether it’s during the holidays, a birthday, a graduation or even just a random Tuesday ~ let that special person know yo...
Turquoise is December’s birthstone. This beautiful gemstone has been a significant part of art and culture worldwide since ancient times. Today, it is most often adorned on jewelry, especially in American Southwestern fashion.
The Beauty of Turquoise
Turquoise has been cherished by man...
If you were asked to name symbols of the Southwest, one of them is sure to be a cowboy! Cowboys are the most iconic symbol of American Western history. Many depictions show them gallantly riding their horses in the Wild West. They were wearing coils of rope wrapped around their wrists. Ready at ...