OUR AMERICAN WEST HERITAGE
New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets.
All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.
We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.
The season of Spring is upon us! It's time for Mother Earth to bring the trees, flowers and other colorful tokens of Spring to life. These next few months are all about embracing change, celebrating growth and even welcoming the opportunity to try (or be) something new. What’s a better place to s...
In Navajo language, nízhánee' (ne-zjan-neh) means “lucky”. At American West Jewelry, we believe luck and fortune favors the BOLD! The perfect way to be bold is to accessorize with gemstone jewelry, which can make a big (and stylish) statement without saying a word. Check out these gorgeous treasu...
Every jewelry collector wants to know more information about the gemstones they’re getting in their jewelry, such as the unique gemological traits and the spiritual meanings. That is why American West Jewelry has created this informative guide! Like all our Southwestern jewelry collectors, we hav...
Carolann’s presentation of our legendary Southwest jewelry was a perfect way to celebrate Presidents Day! You experienced our new designs from the Land of Enchantment from your cozy, warm home. She brought Carolyn’s influence to the show, doing her gemstone homework, telling the story and how to ...
Meaningful Gifts Speak a Thousand Words
The word “love” means something different to everyone. No matter how differently we describe it, we all have something in common. We have someone who we cherish and adore. That could be our family, our romantic partners or our close friends. Think of all...
Explorations Ahead in 2025
Entering a new year is always exciting! It’s a time to celebrate last year’s achievements and look forward to what lies ahead this year. It’s also a chance to explore new ideas and set resolutions. Some of us aspire to travel and adventure more. Others might hav...
