OUR AMERICAN WEST HERITAGE
New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets.
All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.
We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.
As autumn drifts into the Southwest, it carries with it a cool, crispy breeze that inspires campfires and stargazing. Let this season also inspire you to refresh your wardrobe and jewelry box! Whether you’re chic or casual, cozy up to Southwestern treasures and let each piece echo your sense of s...
November is Native American Heritage Month! It’s a time for remembrance, gratitude, and celebration dedicated to the stories, enduring wisdom, and contributions of the Indigenous peoples who first called this land home. Established in 1990, the month of November was thoughtfully chosen to coincid...
Fritz Casuse, Navajo, is an award-winning jewelry designer, sculptor, and artist. He is known for his mastery and distinctive vision for pulling together details that reflect the values and symbols of his heritage, while also highlighting the beauty of nature. Collectors who wear his jewelry des...
Every Southwest jewelry collector knows that self-expression and being truly fashionable comes from creating meaningful looks that tell a story worth asking about. You can share a new story every day through mixing, matching, layering, and pairing. Make AWJ a part of your story with the Sterling ...
Western fashion is a major trend right now with its bold, adventurous, and undeniably iconic designs being worn everywhere. Cowboy hats, leather and suede clothing, and statement jewelry make frequent appearances on social media, in streetwear, and even on stage! At the 2025 ACM Awards, many coun...
American West Jewelry is the perfect place to shop for Southwestern, Sterling Silver and Gemstone jewelry. We offer a large selection of styles for every collector’s different personality, but our Exclusive Jewelry Collection continuously captures the heart and attention of most! This special col...