The Gift of Jewelry & the Joy of Giving AWJ

November 12, 2025

The holidays are just around the corner! Soon your home will be filled with family, good memories, and meaningful gifts that will be cherished for years to come. Let AWJ help you welcome the season with ease and joy. Whether you’re creating the perfect wishlist so your loved ones know exactly what to surprise you with, or curating perfect gifts for everyone on your list, we’re here to make your holiday shopping effortless.

The AWJ Experience is for Everyone

When you shop with AWJ, every experience feels personal ~ from the joy of gifting to the delight of being gifted. Each Sterling Silver and gemstone treasure tells a story crafted with care, meaning, and the spirit of the Southwest. Many collectors choose to shop exclusively with AWJ because of our selection of Exclusive jewelry, unbeatable deals, and dedicated customer service from a team who cares about you as much as your loved ones do. Learn more about why collectors love AWJ.

If you’re confident about our high-quality jewelry and personalized service, but still aren’t sure about shopping for jewelry online, we are here to help you every step of the way. We know online shopping should feel as magical as seeing these accessories in person, so that’s why we host Facebook Live events where you can view each piece up close, ask questions, and even enjoy exclusive VIP offers!

We also provide many other resources to support our collectors, includinig:

If you don’t know your or your loved one’s size, just use our Jewelry Size Guide to find the right fit.

If you’re new to Sterling Silver and genuine gemstone jewelry, and aren’t sure how to select and care for these valuable pieces, use the Jewelry Collector’s Guide and Jewelry Care Guide for tips and tricks.

If you love more pieces than your jewelry box can fit, then read our blogs to get styling suggestions and use the Wishlist feature to organize your picks.

If you’re stuck, need some recommendations, or just want to know more information about a piece you’re interested in, just contact our Customer Service team.

To give you a head start on the holiday rush at the AWJ rodeo, we have listed 10 of the most loved gifts to help inspire you!