Blog

American West Jewelry sterling silver Kingman turquoise and ruby zoisite necklace, earrings, rings, and bracelet showcased in three looks styled in a silver dress, previewing new jewelry for QVC Gem Day

AWJ Newsletter: Let’s get ready for New Jewelry...

July’s Gem Day is a Celebration of Summer in the colorful Southwest!   Let’s welcome Jeannette to team AWJ, along with QVC hosts and models, perfect to present our American...

AWJ Newsletter: Let’s get ready for New Jewelry...

July’s Gem Day is a Celebration of Summer in the colorful Southwest!   Let’s welcome Jeannette to team AWJ, along with QVC hosts and models, perfect to present our American...

American West Jewelry sterling silver gemstone jewelry displayed with branded gift box and polishing cloth alongside a woman wearing colorful multistone necklace, rings, and bracelets styled in a Western jacket

How to Care for Your Sterling Silver Jewelry & ...

Every American West Jewelry collector knows the exciting feeling of unboxing a new accessory. Every collector also knows that Sterling Silver and gemstone jewelry needs to be well-cared for and...

How to Care for Your Sterling Silver Jewelry & ...

Every American West Jewelry collector knows the exciting feeling of unboxing a new accessory. Every collector also knows that Sterling Silver and gemstone jewelry needs to be well-cared for and...

American West Jewelry sterling silver turquoise, lapis, red jasper, and multistone gemstone rings, bracelets, and necklaces showcased in multiple Southwestern looks styled in New Mexico desert landscapes for Fourth of July

Carolann in Studio at QVC to Celebrate Pre Four...

Here’s a look at some of the stunning jewelry that Carolann will present on QVC!   Dress in your Red, White & Blue for Carolann’s presentation of our legendary Southwestern...

Carolann in Studio at QVC to Celebrate Pre Four...

Here’s a look at some of the stunning jewelry that Carolann will present on QVC!   Dress in your Red, White & Blue for Carolann’s presentation of our legendary Southwestern...

American West Jewelry sterling silver Sleeping Beauty turquoise cluster ring alongside a woman wearing Kingman turquoise Naja necklace, earrings, rings, and bracelet celebrating Southwest turquoise jewelry

Sleeping Beauty & Kingman Turquoise: A Gem Love...

Over the years, countless fashion trends have come and gone, gaining popularity then quickly fading away as society moves on to the next big deal. However, Western fashion remains a...

Sleeping Beauty & Kingman Turquoise: A Gem Love...

Over the years, countless fashion trends have come and gone, gaining popularity then quickly fading away as society moves on to the next big deal. However, Western fashion remains a...

American West Jewelry branded gift box alongside a woman wearing stacked sterling silver turquoise and gemstone bracelets, showcasing the best Southwestern jewelry shopping experience

Discover Why AWJ is the Best Website to Shop fo...

At American West Jewelry, we’re proud to offer high-quality Sterling Silver and genuine gemstones. Jewelry, adorned with inspirational Southwestern designs that collectors have admired from Carolyn Pollack for many generations. We’re also...

Discover Why AWJ is the Best Website to Shop fo...

At American West Jewelry, we’re proud to offer high-quality Sterling Silver and genuine gemstones. Jewelry, adorned with inspirational Southwestern designs that collectors have admired from Carolyn Pollack for many generations. We’re also...

American West Jewelry sterling silver rhodonite and Sleeping Beauty turquoise heart pendant enhancer worn by a woman styled in colorful gemstone necklace, earrings, rings, and bracelets celebrating Western fashion

Western Fashion is Back ~ We Say it Never Left!

Western fashion is always a major trend with its bold, adventurous, and undeniably iconic design being worn everywhere. Cowboy hats, leather and suede clothing, and statement jewelry make frequent appearances on social media, in...

Western Fashion is Back ~ We Say it Never Left!

Western fashion is always a major trend with its bold, adventurous, and undeniably iconic design being worn everywhere. Cowboy hats, leather and suede clothing, and statement jewelry make frequent appearances on social media, in...