American West Jewelry & QVC

NEW Arrivals!

Our History with QVC

We have been working closely with QVC for over 30 years. Carolyn Pollack has been a regular on-air guest for over 25 years, and has developed close relationships with American West Jewelry collectors as well as Show Hosts and models. Through the years we have shared the beauty of the American southwest through live broadcasts from Albuquerque Balloon Fiesta, Santa Fe and even Carolyn and Bill’s living room. We have designed and crafted thousands of unique, quality jewelry designs in Albuquerque, NM, earning several prestigious QStar Awards. We value our relationship with QVC, the leader in the televised and digital shopping world.

Honor our American craftspeople in jewelry handmade in the heart of the American Southwest,
Albuquerque, NM.

Learn more about our Heritage

QVC Rings on every finger power

Embrace Mother Earth’s magic in rare, genuine and limited gems.

See more Genuine Gemstones

Iconic designs honor bold,
genuine, unique gemstones.

See more Green Turquoise Designs

Fritz Casuse Jewelry

Casual Elegance.
American West Jewelry is timeless and classic.

Visit the Classics Collection

The collection celebrates traditional elements that keep us enchanted.

Visit the Earth Spirit Collection

New Designs Angel

More is never too much. Layer, create and celebrate your individuality.

See Silver and Turquoise together

Double sided stackable bracelet

A symbol of beauty, love and strength. The naja embodies the bold, independent essence of the American southwestern lifestyle.

See Naja and Squash Blossom Necklaces

Honor our American craftspeople in jewelry handmade in the heart of the American Southwest,
Albuquerque, NM.

Learn more about our Heritage

QVC Rings on every finger power

Embrace Mother Earth’s magic in rare, genuine and limited gems.

See more Genuine Gemstones

Iconic designs honor bold, genuine, unique gemstones.

See more Green Turquoise Designs

Fritz Casuse Jewelry

The collection celebrates traditional elements that keep us enchanted.

Visit the Earth Spirit Collection

New Designs Angel

More is never too much. Layer, create and celebrate your individuality.

See Silver and Turquoise together

Casual Elegance. American West Jewelry is timeless and classic.

Visit the Classics Collection

Double sided stackable bracelet

A symbol of beauty, love and strength. The naja embodies the bold, independent essence of the American southwestern lifestyle.

See Naja and Squash Blossom Necklaces

Honor our American craftspeople in jewelry handmade in the heart of the American Southwest,
Albuquerque, NM.

Learn more about our Heritage

QVC Rings on every finger power

Embrace Mother Earth’s magic in rare, genuine and limited gems.

See more Genuine Gemstones

Iconic designs honor bold,
genuine, unique gemstones.

See more Green Turquoise Designs

Fritz Casuse Jewelry

The collection celebrates traditional elements that keep us enchanted.

Visit the Earth Spirit Collection

More is never too much. Layer, create and celebrate your individuality.

See Silver and Turquoise together

Casual Elegance. American West Jewelry is timeless and classic.

Visit the Classics Collection

New Designs Angel
Double sided stackable bracelet

A symbol of beauty, love and strength. The naja embodies the bold, independent essence of the American southwestern lifestyle.

See Naja and Squash Blossom Necklaces

NEW Arrivals!