Southwestern

Jewelry

OUR AMERICAN WEST HERITAGE

New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets. 

All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.

We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.
American West Jewelry is the perfect place to shop for Southwestern, Sterling Silver and Gemstone jewelry. We offer a large selection of styles for every collector’s different personality, but our Exclusive Jewelry Collection continuously captures the heart and attention of most! This special col...
Here’s a look at a few of Carolyn’s new creations coming to QVC!  It’s almost fall, y’all. Style yourself in earthy Autumn tones for Carolyn’s presentations of our legendary Southwestern jewelry! Know that we will always include Turquoise treasures, a must-have gem in the Land of Enchantment. Sle...
Surround yourself with Native American Art & Jewelry! The Santa Fe Indian Market presented by SWAIA (Southwestern Association for Indian Arts) was a memorable event in 2025. Carolyn & Bill were there celebrating the 103rd year of the Annual Event. The beautiful turquoise-blue New Mexico s...
Inspired by Native American petroglyphs, the Spirit Stones jewelry collection honors the meaningful traditions and timeless beauty of the Southwest. Every animal design is thoughtfully crafted with Sterling Silver details and vibrant genuine gemstones. Each special piece tells its own unique stor...
In the headline image, you can see the Santa Fe Plaza a block away and the Cathedral Basilica of St. Francis of Assisi in the distance.   Be Surrounded by Native American Culture. Welcome to Year 103 of the Santa Fe Indian Market, presented by SWAIA (Southwestern Association for Indian Arts). I...
Monument Valley, the Valley of Rocks, Navajo Territory in Utah & Arizona, the sunrise between the East & West Mitten Buttes.   When we planned a vacation to Park City, Utah, to escape the heat of Texas, it had to include a road trip to Monument Valley as well! Utah has been on my bucket ...