Southwestern

Jewelry

OUR AMERICAN WEST HERITAGE

New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets. 

All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.

We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.
American West Jewelry now has a Wishlist feature! Wishlists are perfect for when you are ready to shop, but not quite ready to buy. They are also a quick and easy way to drop the hint about the perfect gift for holidays and birthdays.    How is the Wishlist helpful?  This feature allows you to ...
Gifting is how we celebrate and express appreciation for our loved ones. Since the beginning of time, it’s been a way to let someone know, “I saw this and thought of you”. Whether it’s during the holidays, a birthday, a graduation or even just a random Tuesday ~ let that special person know you’...
  Turquoise is December’s birthstone. This beautiful gemstone has been a significant part of art and culture worldwide since ancient times. Today, it is most often adorned on jewelry, especially in American Southwestern fashion.    The Beauty of Turquoise  Turquoise has been cherished by man...
If you were asked to name symbols of the Southwest, one of them is sure to be a cowboy! Cowboys are the most iconic symbol of American Western history. Many depictions show them gallantly riding their horses in the Wild West. They were wearing coils of rope wrapped around their wrists. Ready at ...
  Native Americans tell their stories through art At the turn of the 19th century the Boy Scouts of America were asked to celebrate “First Americans” at the request of Dr. Arthur C. Parker, Seneca tribe. The National Native American Heritage Month of November was adopted in 1990. It has been a m...
Between styles solely on our site, exclusive discounts, to easy returns and personalized customer service, our site is the best place to get your AWJ on! Timeless Beauty, elegant designs, genuine gemstones ... AWJ styles are always in fashion. Exclusive Designs and Gemstones Did you know there ar...