OUR AMERICAN WEST HERITAGE
New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.
The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets.
All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.
We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.
American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.
Western fashion is a major trend right now with its bold, adventurous, and undeniably iconic designs being worn everywhere. Cowboy hats, leather and suede clothing, and statement jewelry make frequent appearances on social media, in streetwear, and even on stage! At the 2025 ACM Awards, many coun...
American West Jewelry is the perfect place to shop for Southwestern, Sterling Silver and Gemstone jewelry. We have a large selection of styles for every collector’s different personality, but our Exclusive Jewelry Collection continuously captures the heart and attention of most! This special coll...
Here’s a look at some of the stunning jewelry that Carolyn will bring to QVC!
Have you seen the sneak-peek posts or our emails? Look at the Clusters, the Feathers, the Trillions, only to name a few of the beauties to come! What do you think the “BIG DEAL” will be? Let’s just say they will frame y...
Sometimes words aren’t enough to express gratitude and appreciation ~ which is why we let thoughtful gifts do that for us! Your mother is like no other and she deserves a present that reminds her just how special she is. Show your love for Mom this holiday with genuine gemstones and Sterling Silv...
Easter is almost here! During this sacred holiday, American West Jewelry is joining the collectors in our community who celebrate its spiritual and sentimental meaning. We are grateful for each other, all of you collectors and the beautiful gifts that life brings.
We are celebrating the spiri...
Every American West Jewelry collector knows the exciting feeling of unboxing a new accessory. Every collector also knows that Sterling Silver and gemstone jewelry needs to be well-cared for and gently handled. At AWJ, we design and craft each high-quality piece with the hopes of it becoming heirl...