Our American made jewelry reflects the heart and soul of the Southwest, where every design is lovingly imagined and each handcrafted jewelry piece comes alive. Southwest jewelry is more than a style here, it is a way of life.

Feel the energy of the land!

From the free spirit of the Rio Grande Valley to the bold beauty of the high desert, American West Jewelry is designed and handcrafted in New Mexico, where jewelry is as much a part of our heritage as the pioneering women who wear it.

Each piece of American West Jewelry is an homage to a centuries old art form that was born right here in the Southwest. Every piece is crafted by hand with recycled precious metals and genuine gemstones that support our mission of protecting our land and culture, and sharing its many beauties with the world.

For centuries, the indigenous people of New Mexico have expressed themselves through jewelry. We are proud to be a part of this long legacy of jewelry making, and to bring the spirit of adventure to all who wear it. Our collections honors the free-spirited individuality of this artisan culture with bold freeform elements.


These Southwestern designs carry a legacy that we are proud to be a part of. Every Southwestern ring, pair of Southwestern earrings, Southwestern necklace, Southwestern bracelet and Southwestern pendant will carry you away to the heart of the desert, where the sagebrush and juniper landscapes, red earth mesas and sprawling blue skies come together to inspire our Southwest Spirit Jewelry.

The most timeless stone in the world plays center stage in our artisan jewelry. Representing good health and positivist, we use genuine stones in all of our Southwestern turquoise jewelry. Protecting our environment is important to us, which is why we also use all recycled sterling in our Southwestern silver jewelry. These unique and meaningful Southwestern accessories are the perfect Southwestern gifts for anyone who loves American Southwest jewelry.

Our USA made jewelry is full of spirit, adventure and story. Southwestern style jewelry is an iconic addition to your collection. Explore our Native American Designer jewelry, Jody Naranjo, Fritz Casuse and others, who are award winning in their fields. Experience the warmth of red coral, cool blue lapis and earthy green malachite spirit jewelry. Iconic designs, such as the squash blossom and naja, are some of the most popular designs in our collection. But we also have unique designs with animal motifs, floral flare, and Western jewelry symbols. Our bracelets can be stacked or worn alone, as well as many of our rings and necklaces. In New Mexico, there’s no such thing as too much jewelry!.