Dust off your green jeans and slip on your gold naja! In celebration of St. Patrick’s Day, we are excited to explore the history of the Irish in New Mexico. During the famine of the 1800s many Irish fled their motherland, arriving on our eastern shores in search of a new life in the New […]
Around the world spring is a season of rebirth. As the air gets warmer and the days get longer, as buds begin to show and baby animals begin their lives on earth, our thoughts and even traditions mimic this burst of energy and renewal. In the Pueblos and all along the Rio Grande, men gather to […]
From the strong Indigenous women that prevailed first, to the courageous Spanish wives and pioneering gals that came later – when it comes to brave and bold women, New Mexico is home. Here at American West Jewelry we are celebrating International Women’s Day as we do our own part to carrying on the legacy of […]
You can never look too good — it’s like being too happy or being too rich, it doesn’t exist! That’s why we want to give you a collection of pendants to enhance your look and make a statement every day of the week, no matter which way the wind is blowing. We enjoy drawing inspiration […]
Welcome to Silva’s Saloon, located in Bernalillo, NM, along the original Rt. 66, and the location of this month’s photo-shoot. The Spanish conquistador Don Diego de Vargas officially founded Bernalillo in 1695, but as a Spanish settlement near the Sandia Indian Pueblo it had been inhabited prior to that. In the 1620s, Franciscans […]
Just like us ladies, every region in America has that certain something that makes it uniquely beautiful. I think the French call it je ne sais quoi, but here in the South(west) we just say, “Be your own kind of beautiful.” Here in New Mexico the things that make us imperfect are exactly the same things […]
We’re howling at the moon and singing out of tune! This month’s super blue blood moon and total lunar eclipse has us feeling a little, well, loony. And that’s ok, because we’ve decided that all this moon talk is the perfect excuse to layer on our favorite Luna pieces, head to our top moon viewing spot and make all the lunar puns we […]
Some of you may have noticed our new and exciting website! You can read all about it here and visit us here. If you had an account with us on our old site, you will need to create a new account. For security reasons, we could not transfer your email and password over to our […]
We’ve taken the whole “new year, new you” thing to a new level with the launch of our new American West Jewelry website, and we couldn’t be more excited! After many successful years of building this iconic brand, we are giving it a home of its own and a fresh new look to boot. We […]
Let’s be honest, it’s cold! You don’t want to leave your warm bed, much less the house. So, if looking like a movie star isn’t at the top of your list this season, we understand. Luckily for you, your good friends here at American West Jewelry are on hand to help you look your best […]