New Mexico proudly—and rightfully—claims the oldest recorded history in what is now the United States. Native Americans flourished here for centuries before the arrival of Hispanic explorers and, much later, Cowboy & Cowgirl Western settlers. All have contributed from their cultures—women and men equally—to create the hearty blend New Mexico now offers. But it is the courageous women that American West Jewelry honors through our collections.

The unique traditions and stunning landscapes of New Mexico have long attracted women of an adventuresome heart. Some are well known—while most remain unsung heroines. We recognize artist: Georgia O’Keeffe, patron of the arts: Mabel Dodge Luhan and Standard Oil Heiress style icon: Millicent Rogers, we celebrate her style here with Turquoise Bracelets. 

All were possessed of a pioneering nature that drew them to the blue skies and sweeping vistas of the high desert. It is this spirit of quest and adventure that informs and inspires the artisans of American West Jewelry.

We celebrate that glorious gift of individuality in every piece of jewelry. Drawing on the diversity of our multi-cultural heritage we design artifacts that reflect our close connection to Mother Earth and the Southwest. And that respect and honor the spark of the free-spirited, emboldened women who wear them. We imagine them as art—long a way of life here.

American West Jewelry is on a journey of our own. A mission to create heirloom pieces that empower women, bonding them across all cultures and down through all generations—grandmother to mother to daughter. Jewelry that will live on in families and create a lore of its own. Legendary keepsakes Designed in the Land of Enchantment.